Perfume-Creator Archives
Ghost Flower BTS: Behind the Scent
Our perfume creator Beckielou talks about her inspiration for the scent and the natural artistry in combining each of the notes used in Ghost Flower.
Altra Archives
Perfume-Creator Archives
ALTRA SKIN BTS: BEHIND THE SCENT
Our perfume creator Beckielou talks about her inspiration in creating the scent, and how to wear it alone or layered for a more bespoke scent experience.
behind the scent
The World of Jasmin XXX In Words
Nocturnally flowering intense concentrates broadcast an animalic illusion in dark light. A conscious overdose of Jasmin Sambac and maximalist dark woods stand adjacent, magnetised by a continuous undercurrent of Bergamot in liquified effervescence; individually audacious and unapologetically sensual.
Artist Archives
Altra World Building: The Creative Process
Every Altra creation emerges from a dynamic creative process. Each scent is a journey of creation that is as distinctive as their creator, Beckielou Brown, who takes a unique approach to transmute raw natural ingredients into evocative fragrances.
Perfume-Creator Archives
Scent Pairings: Summer Edition
Looking to take your favourite Summer scent to new heights? Our scent pairing 101 with Perfume Creator, Beckielou Brown will show you how.
Profuture Archives
Altra Profuture x Earth Day
Nature is not just a part of Altra. Nature is our partner. In honour of Earth Day 2023, we celebrate our relationship with our generous planet. Deep respect and boundless wonder infuse Altra's Profuture vision. Discover our commitment towards creating a genuine, beauty-filled partnership with nature.
Artist Archives
Dualist With Zach Gold
In our creative practice we sometimes create notes that seem synthetic but are from entirely natural materials, the opposite of how the perfume industry typically works – where synthetic molecules are used to mimic natural notes. This playful, Future Nature approach is reflected in our latest campaign by Zach Gold.
Perfume-Creator Archives
Dualist BTS: Behind the Scent
We take a look Behind the Scent for our optimistic soft green floral, Dualist, with Perfume-Creator, Beckielou Brown.