Altra Archives

Profuture Archives

Altra Profuture x Earth Day

Nature is not just a part of Altra. Nature is our partner. In honour of Earth Day 2023, we celebrate our relationship with our generous planet. Deep respect and boundless wonder infuse Altra's Profuture vision. Discover our commitment towards creating a genuine, beauty-filled partnership with nature.

20.04.2023 Read

Artist Archives

Dualist With Zach Gold

In our creative practice we sometimes create notes that seem synthetic but are from entirely natural materials, the opposite of how the perfume industry typically works – where synthetic molecules are used to mimic natural notes. This playful, Future Nature  approach is reflected in our latest campaign by Zach Gold.

12.04.2023 Read

Perfume-Creator Archives

Dualist BTS: Behind the Scent

We take a look Behind the Scent for our optimistic soft green floral, Dualist, with Perfume-Creator, Beckielou Brown.

07.04.2023 Read

Profuture Archives

What is Profuture?

We are living in an age where our consumption cycle is inherently imperfect. While it may not be possible to create products with zero impact on our planet, we know there is a better way and are dedicated to making beautiful fragrances without compromising on experience or ethics.

03.02.2023 Read

ingredient Archives

The Power Of Plant-Based Perfume

More than ever people are paying attention to what they put in and on their bodies, making more natural and ethical choices for their diets and personal care – and perfume is no exception.

17.01.2023 Read

Artist Archives

Suzannah Pettigrew's Take On Ghost Flower

After nearly 20 years of friendship between Suz and Altra co-founder Beckielou, it was but a natural progression for them to collaborate. We invited Suz to create work in response to Ghost Flower.

06.01.2023 Read

Artist Archives

Ghost Flower with Zach Gold

Zach Gold's imagery transports us to a magical dream state that continuously shapes our evolving experience with each singular scent.

08.12.2022 Read