PRIVACY POLICY

 

This Privacy Policy explains how Cochabamba Parfums Limited, trading as Altra (“Altra”, “we”, “us” or “our”), collects, uses, shares and protects your personal data when you visit www.altraprofuture.com (the “Site”), create an account, place an order, contact us or otherwise interact with us.

Cochabamba Parfums Limited is the data controller responsible for the personal data described in this Privacy Policy.

We are registered in England and Wales under company number 11453599. Our registered office is 167–169 Great Portland Street, Fifth Floor, London W1W 5PF. Our VAT number is GB299441652.

PERSONAL DATA WE COLLECT

We may collect the following categories of personal data:

Identity and contact information, including your name, billing address, delivery address, email address and telephone number.

Account information, including your login details, account preferences, saved addresses and order history.

Order and transaction information, including the products you purchase, order value, payment status, delivery information, returns and communications relating to your order.

Payment information. Payments are processed by our payment-service providers. We do not ordinarily receive or retain complete payment-card details.

Information you provide when contacting us, including correspondence, customer-service enquiries, complaints, product reviews and responses to surveys or competitions.

Marketing information, including your marketing preferences, interactions with our emails and information about when and how you subscribed or unsubscribed.

Technical and usage information, including your IP address, browser type, device information, time zone, pages viewed, referring pages, interactions with the Site and similar information collected through cookies and related technologies.

Fraud-prevention and security information, including information generated when we verify transactions, investigate suspected fraud or protect the security of the Site.

Information you make available when interacting with us through social media or other public platforms.

We do not intentionally collect special-category personal data, such as information about your health, ethnicity, religious beliefs or sexual orientation. Please do not provide this information unless it is necessary for a specific request.

HOW WE COLLECT PERSONAL DATA

We collect personal data directly from you when you create an account, place an order, subscribe to marketing, contact us, submit a review, enter a competition or otherwise provide information to us.

We also collect certain information automatically when you use the Site through cookies and similar technologies.

We may receive information from service providers that support our business, including Shopify, payment processors, delivery companies, fraud-prevention providers, email and marketing platforms, analytics providers and social-media platforms.

HOW WE USE PERSONAL DATA

We may use your personal data to:

  • Process, fulfil and deliver your order.
  • Process payments, refunds and returns.
  • Create and manage your customer account.
  • Communicate with you about your order, delivery, account or enquiries.
  • Provide customer service and manage complaints.
  • Verify transactions and prevent, detect and investigate fraud, misuse and security incidents.
  • Operate, maintain, secure and improve the Site.
  • Understand how customers use the Site and assess the performance of our products, services and marketing.
  • Send marketing communications where you have consented or where we are otherwise legally permitted to do so.
  • Manage competitions, surveys, product reviews and other customer participation.
  • Maintain business, accounting and tax records.
  • Establish, exercise or defend legal claims.
  • Comply with our legal and regulatory obligations.

LEGAL BASES FOR PROCESSING

We process personal data only where we have a lawful basis to do so.

Contract

We process personal data where it is necessary to enter into or perform a contract with you. This includes processing and delivering your order, taking payment, managing returns and communicating with you about your purchase.

Legal obligation

We process personal data where necessary to comply with legal obligations, including accounting, tax, consumer-protection, product-safety and regulatory requirements.

Legitimate interests

We process personal data where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. These interests may include operating and improving our business, securing the Site, preventing fraud, managing customer relationships, understanding business performance and establishing or defending legal claims.

Consent

We rely on your consent where required, including for certain marketing communications and non-essential cookies. You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

MARKETING

We may use your contact details to send you information about Altra products, launches, events, offers and other news where you have consented or where we are otherwise permitted to do so under applicable marketing and privacy laws.

Where permitted, we may send marketing about similar Altra products to existing customers who were given a clear opportunity to opt out when their details were collected.

You can stop receiving marketing emails at any time by selecting the unsubscribe link in an email or contacting us at human@altraprofuture.com.

If you unsubscribe, we may retain limited information on a suppression list so that we can record and respect your request. You may still receive non-marketing communications relating to your orders, account, customer-service enquiries or legal rights.

We do not sell your personal data.

COOKIES AND SIMILAR TECHNOLOGIES

The Site uses cookies and similar technologies to operate, remember preferences, understand Site performance and, where you have consented, support analytics and advertising.

Strictly necessary cookies are used where required for the operation, security and functionality of the Site, including maintaining your shopping bag, processing checkout and preventing fraud. These cookies do not require consent where they are strictly necessary.

Analytics, personalisation and advertising cookies will be used only where we have obtained any consent required by law. You can accept, reject or manage non-essential cookies through the cookie controls provided on the Site.

For further information about the cookies and similar technologies used on the Site, their purposes, providers and duration, please see our Cookie Policy.

Disabling certain cookies may affect how parts of the Site function.

PERSONALISED ADVERTISING

Where you have consented to advertising cookies or similar technologies, we and our advertising partners may use information about your activity on the Site to measure advertising and show you advertisements that may be relevant to your interests.

You may also see Altra advertising on social-media platforms. Social-media providers may use information they already hold about you to determine which advertisements to display.

You can manage advertising cookies through the Site’s cookie controls and adjust advertising preferences through the relevant social-media platform or browser settings.

WHO WE SHARE PERSONAL DATA WITH

We may share personal data with the following categories of recipient where necessary for the purposes described in this Privacy Policy:

  • Shopify and other providers that host, operate and support the Site.
  • Payment processors and payment-service providers.
  • Warehousing, fulfilment, courier and delivery providers.
  • Customer-service, email, marketing and communications providers.
  • Analytics, advertising and social-media providers, where any required consent has been obtained.
  • IT, hosting, security, identity-verification and fraud-prevention providers.
  • Professional advisers, including accountants, auditors, insurers, lawyers and consultants.
  • Banks and financial institutions involved in processing transactions.
  • Regulators, courts, law-enforcement bodies, tax authorities and other public authorities where disclosure is required or permitted by law.
  • A prospective buyer, investor, lender or successor if we consider or complete a sale, restructuring, financing or transfer of all or part of our business or assets.
  • Other parties where you have requested or authorised the disclosure.
  • Service providers acting on our behalf are permitted to use personal data only as necessary to provide their services to us and must protect it in accordance with applicable law and their contractual obligations.

INTERNATIONAL TRANSFERS

Some of our service providers may process personal data outside the United Kingdom or the country in which you live.

Where personal data is transferred internationally, we take steps required by applicable data-protection law. These may include transferring data to a country recognised as providing an adequate level of protection, using approved contractual safeguards or relying on another lawful transfer mechanism.

You may contact us if you would like further information about the safeguards used for a particular international transfer.

STORAGE AND RETENTION

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, provide customer service, comply with legal, accounting and tax requirements, resolve disputes and establish or defend legal claims.

The retention period will depend on the nature of the information, why we collected it, our legal obligations and the possibility of a complaint or legal claim.

Order, payment and transaction records are retained for the period required by applicable accounting, tax and consumer-protection laws.

Customer-service correspondence is retained for as long as reasonably necessary to manage the enquiry, complaint or claim.

Account information is retained while your account remains active and for a reasonable period afterwards, unless we are required to retain it for longer.

Marketing information is retained until you withdraw your consent, object to the processing or we determine that it is no longer required. We may retain limited suppression information after you unsubscribe to ensure that we respect your request.

Cookie and analytics data is retained in accordance with the periods stated in our Cookie Policy or the relevant cookie controls.

When personal data is no longer required, we will delete or anonymise it unless continued retention is required or permitted by law.

SECURITY

We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Information transmitted between your browser and the Site is protected using encryption. Payment information is handled through secure payment-processing systems operated by our payment providers.

Access to personal data is limited to people and service providers who require it for legitimate business purposes and who are subject to appropriate confidentiality and security obligations.

No method of transmitting or storing information is completely secure. Although we take reasonable steps to protect personal data, we cannot guarantee absolute security.

If you believe that your account or personal data may have been compromised, please contact us promptly at human@altraprofuture.com.

CHILDREN

The Site is not directed at children under the age of 16, and children under 16 must not create an account or place an order.

We do not knowingly collect personal data from children under 16. If you believe that a child has provided personal data to us, please contact us so that we can investigate and, where appropriate, delete it.

YOUR DATA-PROTECTION RIGHTS

Depending on your location and the circumstances, you may have the right to:

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate or incomplete personal data.
  • Request deletion of your personal data.
  • Request restriction of the way we use your personal data.
  • Object to processing based on our legitimate interests.
  • Object at any time to the use of your personal data for direct marketing.
  • Request a copy of certain personal data in a structured, commonly used and machine-readable format, or request that it be transferred to another organisation where technically feasible.
  • Withdraw consent at any time where processing is based on consent.
  • Ask us for information about safeguards used for international transfers.
  • Complain to a data-protection supervisory authority.

These rights are subject to legal conditions and exceptions. We may need to verify your identity before responding to a request. We will not normally charge a fee, although we may charge a reasonable fee or refuse a request where permitted by law, including where a request is manifestly unfounded or excessive.

To exercise your rights, please contact us at human@altraprofuture.com.

AUTOMATED DECISION-MAKING

We may use automated tools to help identify potentially fraudulent or suspicious orders. These tools may flag an order for additional review.

We do not ordinarily make decisions based solely on automated processing that produce legal or similarly significant effects. If this changes, we will provide any further information and safeguards required by applicable law.

THIRD-PARTY WEBSITES

The Site may contain links to websites, services or platforms operated by third parties. We are not responsible for their privacy practices. We recommend reviewing the privacy policy of any third-party service before providing personal data.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes to our practices, the Site, service providers or legal obligations.

The updated policy will be published on the Site with a revised “last updated” date. Where required by law, we will provide additional notice or obtain your consent.

COMPLAINTS

If you have concerns about how we use your personal data, please contact us first at human@altraprofuture.com so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection:

Information Commissioner’s Office
www.ico.org.uk
Telephone: 0303 123 1113

If you live outside the United Kingdom, you may also be entitled to complain to the data-protection authority in your country of residence.

CONTACT US

Cochabamba Parfums Limited, trading as Altra
167–169 Great Portland Street
Fifth Floor
London W1W 5PF
United Kingdom

Email: human@altraprofuture.com

LAST UPDATED 18.07.26