About

Drawing exclusively from a natural palette, Altra’s scents reveal limitless routes into nature, reevaluating what scent is and what scent can do.

Through an entirely botanical approach to perfume, Altra distils and lifts nature out of its traditional context, presenting an otherworldly experience across three distinct collections: Skin Scents, Altra Intense and Future Florals.

Welcome to new world of Future Nature.

No synthetics. Altra’s uncompromising commitment.

Nature is the nucleus, the beginning of every Altra scent. Each Eau de Parfum is composed entirely from natural materials, without synthetic fragrance ingredients. 100% Natural, Vegan and Cruelty Free.

Every raw material is meticulously selected by our Perfumer. Oils and extracts from different growers, regions and extraction methods are carefully considered to find the particular qualities required to bring each composition to life.

Altra's scents are liberated from preconceptions of identity, culture and form.

Immersive narratives take the scents through an interpretation of man-made, organic and artistic references, exploring a new approach to nature abstracted.

Encouraging us to wonder, each scent is a personal story of open possibilities interpreted through an ever-evolving lens of shifting contexts.

Our approach is rooted in a deep respect for the natural realm. Nature provides our greatest inspiration and is the sole source of the raw materials we blend into our scents.

We understand that any organisation manufacturing consumer products cannot be truly sustainable. Product creation uses the planet's resources. Doing things differently requires transparency and clear action.

Profuture® is Altra's commitment to approaching everything we do consciously and responsibly, while seeking to contribute positively to the future of our natural world.

▲ Our glass bottles are infinitely refillable.

▲ Our boxes are made from 100% recycled paper, no filler, foam or plastic.

▲ Our refill flasks are recyclable aluminium, in a compostable plastic-free® pouch.

▲ Over 90% of our packaging components are made in the UK and EU.

▲ We have partnered with Handle Recycling to ensure Altra components do not end up in a landfill.

▲ Our scents are hand-blended in the UK, in a base of certified organic grain alcohol from Italy.

▲ We work with carefully selected suppliers, many of whom support their own community and environmental projects.

▲ We are a member of 1% for the Planet.

Female Co-Founders Beckielou Brown and Bridget Plant founded Altra from their mutual desire to create a natural scent experience that celebrated beauty in all its forms with inherent respect for the planet.

As Altra’s Perfumer, Beckielou Brown takes a non-traditional approach to scent creation, working from an exclusively natural palette to challenge the conventions and expectations of natural perfumery. Her evocative, conceptual compositions explore new possibilities for botanical materials.

Inspired by the intersection of nature and the man-made, her references often draw from architecture, art and urban environments, placing the natural world in unexpected contexts