About

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the altra universe

Using 100% natural materials, Altra's compositions reveal limitless routes into nature, re-evaluating what scent is and what scent can do.

Altra distills and lifts nature out of its traditional context, presenting a new otherworldly experience within three distinct scent collections: Skin Scents; Altra Intense and Future Florals.

At an intersection between the ancient and futuristic, Altra evokes transcendence; memory and self-expression, creating a utopian promise of new realms.

A new world of Future Nature.

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no synthetics

No synthetics – Altra’s uncompromising commitment.

Nature is the nucleus, the beautiful beginning of all scent. It is the cementing foundation of Altra’s identity. Each scent is 100% natural, vegan and cruelty free.

Perfume-Creator Beckielou Brown builds a new framework for expressing nature’s elemental facets.

Reformatting classical interpretations of nature, often reimagining the organic as man-made.

Each one of our raw materials is meticulously selected. The most beautiful oils from various growers, regions and extraction methods are carefully considered to unearth those that possess the distinct qualities required for each composition.

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immersive scent

Altra's scents are liberated from preconceptions of identity, culture and form.

Immersive narratives take the scents through an interpretation of architectural, organic and artistic references, exploring a new approach to nature abstracted.

Encouraging us to wonder, each scent is a personal story of open possibilities interpreted through an ever-evolving lens of shifting contexts.

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we are not sustainable, we are profuture

Our approach is rooted in a deep respect for the natural realm. Nature generously provides the greatest inspiration and is the sole source of the raw materials we blend into our scents.

We believe that as an organisation that manufactures consumer products, it's impossible to be truly sustainable. With all the best intentions, the fact remains that by creating our products we are still using the planet’s resources. To do things differently requires transparency and clear action.

Altra occupies a Profuture® mindset. It is the embodiment of a dedication to approach everything we do in a conscious and responsible way, whilst contributing to the regeneration of our future world.

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profuture

Sustainability is a journey, not a final destination we can claim to have reached. This is what we are doing now, as part of our Profuture® approach: 

  • Our glass bottles are infinitely refillable.
  • Our perfume boxes are made from a single piece of 100% recycled paper. Our refills are packaged in fully-recyclable aluminium, in a compostable bio-plastic pouch.
  • Over 90% of our packaging components are made in the UK and EU.
  • We have partnered with Handle Recycling a circular company who responsibly collect, recycle and repurpose used beauty packaging, to ensure Altra components do not end up in a landfill.
  • Our scents are hand-blended in the UK, in a base of certified organic grain alcohol from Italy.
  • We always source from and work with ethical and responsible suppliers, many of whom have their own community and environmental projects which are supported through our partnership.
  • We are a member of 1% for the Planet, committed to donating at least 1% of our annual turnover to non-profits who take essential action on pressing environmental, social and ethical causes.

Altra is committed to progress. This is where we begin, but is by no means the full scope of where we
plan to go. We welcome creatives; designers; innovators and makers with solutions to share ideas
that could help us improve. 

Thank you for being a part of our Profuture journey.

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our founders

Perfume-Creator, Beckielou Brown was raised in a bohemian environment where a broad scent-scape from nature was subliminally nurtured. Living between the UK, France and Spain, Brown’s off-grid surroundings created a foundational appreciation for nature in its most powerful form.

By age 27, Brown found herself in Los Angeles where she later began exploring scent, evolving a knowledge of raw ingredients whilst studying at the Institute of Art and Olfaction. Through personal
exploration, Brown spent hundreds of hours experimenting with a broad palette of perfume materials.

The resulting early scent compositions were heavily influenced by childhood memories, serving as a gateway into a more experimental use of scent.

An unexpected return to London in 2018 resulted in sharing an artist studio with lifelong friend and creative collaborator, Bridget Plant. Having shared similar upbringings which nurtured an inherent respect for the planet and its inhabitants, Brown and Plant reconnected over their mutual desire to create a product that celebrated beauty in all its forms, whilst working towards a bigger cause.

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a shared vision

Brown had been increasingly drawn to using solely natural materials and wanted to find a way of creating an otherworldly aesthetic within her scents without using synthetics. Encouraged by Plant, Brown studied under an award-winning natural perfumer and began developing a unique approach to natural perfumery.

Welcoming the challenge presented by natural materials, their complexity and beautiful unpredictability, Brown approached her scent compositions as abstract expressions of nature; both in its wild form and as experienced from our man-made environment, often incorporating the feeling of spaces and structures within her scents.

This new direction and their shared vision solidified the partnership, creating the foundation from which Altra was born. Today, Brown and Plant’s approach to Profuture luxury is without compromise.