Profuture Archives
Altra Profuture x Earth Day
Nature is not simply a part of Altra. Nature is our partner. She is the other side of a relationship that we cultivate with heart and consideration, fundamentally shaping Altra’s Profuture vision. Through our scents and all that we do, we express our deepest respect and boundless wonder towards the incredible force that pulses through the Earth, as we strive to touch our generous planet lightly.
Altra’s appreciation towards nature extends far beyond simply trying to ‘be green’. For us, a respectful relationship is one of responsibility. In this spirit, we meticulously create our scents using only pure, natural ingredients that emerge from nature herself and not from the doors of a laboratory. Each element embodies a unique personality; a distinct essence that cannot be endlessly replicated but which evolves moment to moment. This is the beauty of Altra’s fragrances – each is alive with the raw, boundless and ever-changing energy of nature.
Materials sourcing spotlight
We commit to partnering exclusively with suppliers who resonate with our values, ensuring that ingredients are not only natural, but that are also produced in responsible, ethical ways.
Buddha Wood
Our Buddha Wood oil is carefully sourced from plantations in Australia’s New South Wales region, grown in accordance to sustainable agricultural practices. These include using organic and renewable materials for compost, ensuring that there are biodiversity buffer zones between crops and that an effective water management system is in place.
Sandalwood
Our Sandalwood oil is obtained from an Australian farm that is leading the way globally in the responsible cultivation and harvesting of Sandalwood forests, and is renowned for producing the most beautifully scented oil with almost identical properties to the prized Indian-gown Sandalwood. With the largest plantation estate in the world, it not only removes approximately 195,000 tonnes of CO2 from the earth’s atmosphere each year, but it also ensures that no growth hormones or stimulants are used in the growth of the trees, guaranteeing our sandalwood oil is 100% natural and pure.
Ylang Ylang
Our Ylang Ylang oil is grown on an organic farm in Madagascar and harvested in ways that ensure only the highest quality is extracted. Most significantly, the production process ensures that the surrounding ecosystems and local communities are preserved, supporting farmers and their families in respectful, fair and community-centred ways via their Fair for Life certified fund.
It is not just our ingredients that speak of our awe for nature. So too do our packaging elements and the partnerships that we develop. Our Liquid Contour glass bottle was designed to be infinitely and easily refillable at home, while our Brutalist-inspired box is constructed from a single sheet of recycled paper. We are a proud member of 1% for the Planet, under which we donate at least 1% of our annual gross sales to specific environmental causes, while we have also partnered with Handle Recycling to ensure that empty beauty packaging doesn’t end up in landfills or incinerators.
In honour of Earth Day 2023, we have renewed our support for ClientEarth, an international organization that uses the power of the law to protect its client - the Earth and all of its inhabitants. Dedicated to protecting life in all forms, ClientEarth is a positive force that is actively addressing the most pressing environmental challenges that our planet is facing today. Ultimately, this is all an expression of our most significant mission – to dream up inspiring natural scents while focusing our intentions into constructive actions, creating a genuine, beauty-filled partnership with nature.
