Altra Archives

Profuture Archives

What is Profuture?

We are living in an age where our consumption cycle is inherently imperfect. While it may not be possible to create products with zero impact on our planet, we know there is a better way and are dedicated to making beautiful fragrances without compromising on experience or ethics.

03.02.2023 Read

ingredient Archives

The Power Of Plant-Based Perfume

More than ever people are paying attention to what they put in and on their bodies, making more natural and ethical choices for their diets and personal care – and perfume is no exception.

17.01.2023 Read

Artist Archives

Suzannah Pettigrew's Take On Ghost Flower

After nearly 20 years of friendship between Suz and Altra co-founder Beckielou, it was but a natural progression for them to collaborate. We invited Suz to create work in response to Ghost Flower.

06.01.2023 Read

Artist Archives

Ghost Flower with Zach Gold

Zach Gold's imagery transports us to a magical dream state that continuously shapes our evolving experience with each singular scent.

08.12.2022 Read